Steve Jobs Advice on Marketing and Success

Steve Jobs was a genius. There is no denying that. Someone that built a brand as big as Apple. He’s the one behind revolutionary devices like the iPhone, iPod and iPad. He was a very articulate and charismatic speaker and was a visionary in the field of technology. Steve jobs advice on marketing is very informative.

The guy turned Apple from a company that was about to go bankrupt and lose everything to a company that had massive profits and amassed a fortune bigger then the American government. Jobs was a college dropout and at one point had to sleep in a friends dorm room and getting free meals from the Hare Krishna temple.

Steve Jobs was never afraid to push boundaries or break the rules. Sometimes he would even create his own rules.  He would always get his point across and would make excellent decisive decisions for the company.

iPad, iPod, iGreat.

Apple had some amazing commercials and advertisements. There commercials like their products would be very simple and easy to understand. They would not just talk about boring things or technical info. Instead they would focus on the features and the value in provides to the user.

For example in the iPhone commercials, Apple show you what you can do through its wide variety of apps. Check out this video of the iPad Air for inspiration on creating a great commercial:

This is the commercial of the new Apple iPad Air which is a thinner and faster version of the Apple iPad. Notice how in this commercial they don’t talk about the fact that it is thinner or lighter.  In this commercial instead of just boring users with memory size or other hardware. They tell you about what you can do with the iPad air and how it can be of value to the actual customer.

That’s been one of my mantras — focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

Marketing Genius

The commercial shows different people from different parts of the world using the iPad Air for different things like choreographing a Bollywood dance scene, students using them for school and many other great and awesome things.

There is a lot that you can learn from a man of Steve Jobs’ intelligence. In this video he shows budding entrepreneurs and startup companies how to market your business and create value for the customer. He says that products should be great and speak for themselves. Steve Jobs and Apple have shown this in their products, they actually do speak for themselves. All their products have a sleek, slim and premium design and keep with the theme of other products in their product line. Check the video out for some great advice on marketing by Steve Jobs.

Steve Jobs explains about how their products, distribution and manufacturing strategy is completely different. He says the most important thing for any company, marketer or entrepreneur is to provide value to their customer/user. If you don’t provide value then your customers will not come back to you.

Value means you have to make your product useful for your customer. Don’t just make it like a piece of junk. Make sure your customers want the product that you and your company are producing. No-one wants some garbage that they are not going to do anything with. Provide value for your customers and your customers will start to come.

iWrapping up

Jobs was a great man indeed who did provide value and changed the world and the way we do things. He and his team created revolutionary and innovative devices and this is exactly what you should aim to do.

I’m not saying that you should always be innovative, because sometimes it can be kinda hard. But aim for providing value and making your products useful to your customers.

I hope this video and article helped you out and provided you with some helpful advice. If you need any more help please do get in touch.

Did you learn anything from this video? Which marketing methods do you use to market your business? Please let us know in the comment section below. I would appreciate it if you could share this article on your social media accounts.