You might hate the guy but he is pretty successful in what he does. Justin Bieber is abit like Marmite, you either love him or you hate him! Bieber has a numerous amount of awards, a global fan base who call themselves ‘beliebers‘ and over 50 million Twitter followers, making him one of the most followed people on Twitter. The guys gotta be doing something right and he is only 20!
In this article we will discuss the different tips and lessons you can learn from Justin Bieber in marketing and business and how you can implement them into your own business. Justin Bieber has some world-class PR and marketers behind him but we will disclose the tips and tricks that they use to get him to rise in popularity. I bet you thought you would never be getting business lessons from Justin Bieber! First for those of you who don’t know who Justin Bieber is, he is a Canadian born singer who rose to fame by recording videos on Youtube of himself singing. He was discovered by Scooter Braun and Usher Raymond in 2008 and this changed his life. Since 2008 he has made countless number one music hits, had a feature film called Never Say Never and has had many sold out tours and gigs. Bieber has also ventured into the business world and diversified by investing into many different technology startups including Shots and Spotify. He released his own fragrance in 2011 and and made over $60 million in just six months from the release of the fragrance.
Keeping It Real
Even with over 50 million Twitter followers and likes and an enormous amount of fans he still communicates and interacts with fans on social network sites. Whether it is YouTube, Google Plus or even Instagram. He still posts pictures of himself on the social networking sites as well as uploading videos on YouTube. This helps his audience to relate to him and to make him appeal to his target audience. Basically it makes the people think that they actually care about their fans.
He still posts regularly on Youtube and posts music videos on YouTube as well as promotional content. His music receives a boost in sales just from YouTube promotion alone.
Also it is a great way to promote your content and products to your target market. Justin Bieber is very regular on Facebook and Twitter as well as other social networking sites to post updates about his life and his music. The manager who first signed him, Scooter Braun saw the appeal of his social network channels. Braun got him to carry on uploading videos on YouTube and record more home videos. This made the illusion that he was just a normal kid. His social networking channels serve as great marketing tools towards him and his brand.
His Twitter feed is usually full of updates from him and his music. He also uploads music videos to boost sales.
To emulate Bieber’s marketing tactics for your own business you must be active on social networking and media sites. These sites can bring a great amount of traffic towards your business. Makes sure your site is active and posting regular content on sites like Facebook, Twitter, Google Plus, LinkedIn, YouTube, Pinterest, Instagram and other social networking sites. Make it like their is a real person behind your social networking accounts. People love it when a real person engages with them. They don’t like it when the person behind the account sounds like a robot or R2-D2. Bieber actually talks to, replies and interacts with his followers and fans. He responds to fans and has actual conversations with them while also thanking them for their continuous support. According to TweetStat 46% of his tweets are retweets while 18% are replies to tweets. He doesn’t just treat his fans as a number. This is something that businesses should learn to emulate from him and his marketing. Justin Bieber actually spends time out interacting with his fans on various social networks. Your business should actually respond to fans, interact with them and communicate with your followers. Don’t treat your customers or clients like a number and actually interact with them. Link all your accounts together to each other so it looks consistent to your brand. Also make all your profile pictures and other photos look professional, they are representing your brand after all. For more tips on how to increase your online social presence, check these articles out:
- How to get more likes on Facebook
- How to get more followers on Twitter
- How to double your website traffic with social media
- The importance of social media and Why you should use it
Image is everything
Image is very important towards gaining popularity. Justin Biebers clothing and accessories are chosen for him and he has a certain style and look he wants to achieve. He wants to appeal towards his target market and he does by his dress sense (baseball caps, skinny jeans and flashy shoes) and his street talking style. He wanted to appeal to the younger generation. The marketing genius behind Justin Bieber works wonders when he changed his image completely. He went from ‘teen kid’ to ‘rebel badboy’. He changed his image completely by cutting his hair, getting tatoos and doing all kind of reckless behavior. He started having fights with people, smoking cannabis and turning up late to concerts. This shed his ‘boyish’ look and started his ‘rebel’ look. This also marked the transition to an older target market. He successfully re branded himself into an adult singer with a new target market. Justin Bieber understands his target market and knows who his demographic is. This way he can promote to them properly while also releasing content according to his target audience. Justin Bieber himself is a brand. He has his own fragrance line, clothing line, music CDs, headphones and movies among other things. This is called self-branding and he and his team did this really successful. He keeps the same style and themes in all this products. For your business it is very important to build your brand. Building your brand is the most fundamental step you can take in creating a successful business. Have the same style and same theme in everything your business does. Whether it is a new product, new book or new clothing line. Try to incorporate the same style that your other products in your current brand have. This can make your brand look more professional. Use your logo throughout all your products. This will create more popularity for your brand(s). It will increase your following as well and make your brand look professional. Make sure you appeal to your target market. If you sell products to 18-24 year olds for instance, then there is no point in talking in a sophisticated manner because it will not appeal to your audience. Instead you would want to write for a younger and more fresh generation. If you actually write for your target audience, you will see an increase in popularity. If your website or brand looks slightly outdated then update it. There is nothing more worse than an outdated website
Diversify and Grow
Every good entrepreneur should know this. If you are just to stay where you are then nothing will happen. Everything grows. Justin Bieber does this great or the people behind him rather. He started off by just singing. He released his own music album. Then he started to diversify and grow his brand. He want to self-brand and make his name, Justin Bieber a brand. He started getting into movies and making cameos on TV shows. Bieber also made many different entrepreneurial ventures. He invested in his own fragrance line and created different fragrances including Someday, Girlfriend and The Key. Justin has his own merchandise as well including bags, clothing and shoes. Basically anything he can get his name on, he’s done. Justin Bieber has even diversified into investing into different technology and business start ups. One of his investments include investing in Selfie-only app called Shots of Me. This lets users take pictures of themselves using their front camera (called selfie) and share it among social network sites. Among investing in Shots of Me, he has invested in other businesses and startups including PhoneGuard, Inc, Spotify, MySpace and many other tech startups. You can learn alot from Justin Bieber here. Always be looking to expand and grow your brand. Always be looking to diversify your portfolio. Once you see one source of income getting successful, don’t just stop there. Always look to get multiple sources of income. If you have a successful blog, don’t just stop there, diversify and grow, write an ebook or a physical book, release an app, launch your own clothing line, launch a product or whatever else it is. Grow your brand and diversify.
Think Big
Justin Bieber came from humble beginnings. He was raised up in Stratford, Ontario, Canada. He was bought up by his mother and as his parents split up. His mother had to work low paying jobs to support their household.
Bieber had to teach himself how to play musical instruments like the guitar, drums the piano. His mother struggled with his birth as people were telling her to have an abortion. But she never listened. Bieber’s mother initially posted videos of him singing cover songs of popular artists and videos of him singing at talent contests for his friends and family to see on YouTube. What she didn’t know is that this would change their lives forever. As she continued to upload videos of him performing various songs, his popularity continued to grow and he developed more of a fan base. You can still check his early videos out by going on his YouTube channel His popularity increased to the point where he got the attention of manager Scooter Braun and singer Usher. The rest is history. You have to do this with your business. Even though your business may be small right now, it will gain popularity and get a bigger fan base. You have to think you and your business can achieve. Do not set limitations to your business and think big. The bigger you think, the more bigger your success will get and you will start to accomplish more.
Business Lessons from Justin Bieber
Justin Bieber might have his fair share of criticism and haters but he sure does work hard. Sure people do hate on him really hard, some people actually even posting comments on the internet saying that they wish he dies or catches AIDS. However like any successful person does, he ignores the haters and naysayers. That is exactly what your business should do. If people say your business cannot survive or it is going to fail, prove them wrong and succeed. Justin has an amazing team behind him that look after him and keep his interest at heart. They are not looking to profit of him, instead they want to help him out and become more successful. He hired great people to work for him and this is what you should do as well for your business. You should make sure you hire great, talented people for your business who can work well together and help your business to grow. I hope you have learnt some helpful tips that you can use on your own business, if you found these helpful then please share it among your social networks. Do you like Justin Bieber? Do you have any of your own tips you can give to us? We would love to hear from you in the comment section below.
