Content is a powerful tool when it comes to online marketing. It involves two basic aspects: creating and sharing the content with an aim of acquiring more customers. The information can be shared inform of photos, videos, articles, e-books, questions or guides amongst others.
It’s advisable to distribute content through effective and low-cost channels. These many include blogging, email or social promotions.
In this article you will find out how to go viral and how easy it is get your content viral. Once your content is viral you will receive tons of hits.
What is a viral content?
Any form of media which spreads faster over the internet is called a viral content. This can either be funny videos, articles or pictures. These media are created by individuals, businesses or organization.
Contents only become viral when they are being shared among several internet users either through blogs or social media. Basically, a viral content has more audience which implies higher levels of traffic to the source of the content.
This impacts positively on the ranking of the content source. It should not be forgotten that the search engine algorithms majorly targets real users of web page (human beings).
(www.21stsoft.com)
What are the qualities of a viral content?
There are certain distinct features that a particular content has to meet for it to become viral. Some of these features include:
Relevance; the relevance of the content plays a significant role. A content which triggers people to share, talk about, tweet or comment must have some relevance on a particular situation.
This basically goes hand in hand with proper timing. However, the fact an old story can also be recycled to become relevant in a given situation shouldn’t be ruled out too. Keeping with current ideas, conceptions and trends is a sure way to tailor a relevant content.
Controversy; this is all about initiating a new debate about something. It works well though it must be used carefully so as not to insult others. A good debate about a critical subject matter can also make content viral especially if a sensitive issue.
.
Conversational; most content which have been written in a conversational tone will always go viral. But, the conversational tone should be that which readers can easily relate to enable them to join the conversation easily.
As a matter of fact, how can one share some content which sounds like some sort of an entry in an encyclopedia?
Humorous and entertaining; ability to understand the audience’s feelings plays a significant role in coming up with a viral content. Feelings and emotions will always carry the day and it will dictate the number of times a content will be shared or retweeted on social media.
For sure, there’s nobody who hates humor or entertainment. The more entertaining and humorous a content is, the higher the chances that it’s likely to go viral.
Making a content go viral
The feeling that you’ve created an incredible content alone isn’t a guarantee that the content will go viral. That is, the certainty that a content will always go viral is never 100%.
This doesn’t mean that the whole ideal behind creating a viral content is all based on a mere luck. There’re systematic plans and strategic plans behind its success. Here are some vital ideas:
Practical value; any content which adds some value to the audience has higher chances of going viral. It must be useful besides meeting certain desired objects.
For instance, with an era where every website owners are struggling to rank first in search engines, producing a video or an article on “good SEO skills” has a higher chances of going viral. Basically, it is relevant to the situation at hand; the quest to tune a site and make it rank on the first page of search engines.
Furthermore, if the highlighted points are put into practice and positive results is realized by the end of it all, the entire audience will crave to read that particular content. Thus, the media will definitely go viral.
Trigger; this is one element most bloggers tend to ignore though very vital. Put yourself in your targeted audience’s shoe; does the content remind you of something?
If no, then basically it will also apply to the audience and no one will neither share nor look at the content a second time. A viral content will always instil some force/feeling in you to share the content or read it several times.
It’s a feeling which the author must learn to create naturally throughout the entire content. It’s a difficult art to learn.
Emotion; this yet another important element for anyone who would wish his/her content to be “contagious”. The content must trigger audiences’ emotions.
It doesn’t matter whether it’s a positive feeling or a negative feeling. The bottom line should be that the audience must have some feeling after reading, watching or may be overhearing it from someone else.
Again, another question normally arises: between content which brings about negative feeling or positive feeling, which one should be preferred. Of course, by the end of it all, the extent at which the two contents will be shared will differ. To begin with, nobody likes sad/bad news and hence, those with positive feelings have higher chances of being shared at a faster rate. On the other hand, those which cause negative feelings will also be shared.
But, any content which doesn’t come with any emotion will be considered useless as it won’t attract any attention. May be it will be viewed accidentally. All these revolves around creativity.
How To Go Viral
Publicity; creating incredible content which has the ability to trigger audiences’ emotions alone will not do the content any good. The content must be taken to the public domain.
Establishing proper mechanisms which are reliable an easily accessible is a sure way of reaching a wide spectrum of audience. Tweeting about the content and sharing it on other social media network such as Facebook or LinkedIn will give the content more audience.
Posting the content on a platform which has an option of sharing or liking the content will give it more audience. This should also go hand in hand with marketing the content.
It’s only through marketing the content that people will actually know that that particular content exist. This may also involve sharing the content in various forums. This can also be effective if the owner of the content is active in those forums.
Timing; in most cases, this will always go hand in hand with the relevance of the content. But, how is timing important? In situations where there’re sort of crisis, content which tend to provide solutions to such difficult situations will always go viral. This will be for the reason that people will be striving to find a solution to the difficult situation they are in.
When you opt to go this direction, the solution must be accurate otherwise, people will lose trust in you and this may a hinder future contents posted by you from going viral.
Ability to make content go viral is an art which one can learn with time. It requires specialization and more importantly, one has to identify a specific field which he or she would wish to venture in.
Blending all these concepts may be very difficult. However, at any given instance, most of them must be considered when content is being generated for better results.
Conclusion
To get your content to go viral it takes a lot of patience and hard work mixed with some luck. But with the right written/recorded content and it gets shared enough then you are creating viral content.
If you found this article helpful then please share this article on so someone else can find it helpful too!
Do you know how to go viral? Do you know of any other techniques to go viral? Did you find this article helpful?
Post it in the comment section below!
