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Case Study: Tesco Marketing Strategy

Tesco is a large British multinational organisation which mainly sells grocery but over the recent years has expanded its product range to mobile phones, clothing and many other things that you can think of. They are the second largest retailer in the world behind Wal-mart. Tesco have many stores, spread Read more…

Permission Marketing – Seth Godin Book Review

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers is a book by marketing guru Seth Godin. This book details how you should use permission marketing into your business as this brings in the most customers. Permission Marketing as you guessed it means getting permission from the customer before Read more…

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